Software review
Frase Review
The cheapest seat at the content-optimisation table, AI drafting included.
Small teams and solo operators who want briefing, drafting and optimisation in one subscription at the lowest entry price of the three.
Our budget-tier pick when a client can't justify Clearscope or Surfer — Content Guard has flagged a couple of real AI-Overview-driven traffic drops before we noticed in analytics. The grading itself we trust less than the monitoring.
- From
- $49 / mo
- Free tier
- 7-day trial
- Rating
- 3.9 / 5
Overview
Frase builds a content brief from live SERP analysis, then lets an AI agent draft directly inside it — briefing, drafting and optimisation in one subscription, at the lowest entry price of the mainstream content-optimisation tools. Content Guard separately monitors published pages for AI-Overview-driven ranking drops, which is a genuinely distinct feature rather than a rebrand of grading. The grading itself is looser than Clearscope's.
Best for
Small teams and solo operators who want briefing, drafting and optimisation in one subscription at the lowest entry price of the three.
Not for
Teams who need Clearscope's grading consistency across a large writer roster, or Surfer's deeper keyword and clustering tooling.
How it performs
Each row is either our editorial view, drawn from using the product and reading around it, or a capability listed in the vendor’s own documentation — tagged so you know which. None of it is a controlled benchmark.
Cheapest entry point of the three mainstream optimisation tools
EEditor’s viewContent Guard's AI-drop monitoring is a genuinely distinct feature, not a rebrand of grading
EEditor’s viewArticle and audit-page allowances are generous relative to price at the Professional tier
EEditor’s viewAI content briefs generated from live SERP analysis
DDocsContent Guard monitors published pages for AI-driven ranking drops
DDocsAI writing agent drafts inside the same brief
DDocsWordPress, Webflow, Sanity and Wix publishing integrations
DDocsPricing record
Captured from the vendor’s pricing page. Prices change — this is dated.
| Plan | Monthly | Notes |
|---|---|---|
| Starter | $49 | 1 seat, 10 articles/month, 50 audit pages/month |
| Professional | $129 | 3 seats, 40 articles/month, content calendar and internal linking |
| Scale | $299 | 5 seats, up to 10 domains, client-ready reports |
Vendors change plans often — confirm before you buy.
Sources: pricing and feature information captured from www.frase.io on 16 Sept 2026. Editor comments are our own judgement, not vendor statements.