Independent head-to-head
Advanced Web Ranking vs Semrush
Both are on our shortlist, and most people only need one. Here is where each genuinely wins.
Which fits your work better: Advanced Web Ranking or Semrush?
Advanced Web Ranking suits agencies and in-house teams who need to track many thousands of keywords with local and mobile rankings and detailed reporting, and will pay for a dedicated rank tracker. Semrush suits teams who need SEO, PPC and competitor research from one subscription and will genuinely use more than the SEO toolkit. Entry pricing is the same at $139/month, so the choice comes down to fit.
Advanced Web Ranking
Rank Tracking ToolsA dedicated rank tracker with AI search visibility tracking, priced by keyword volume.
Semrush
Rank Tracking ToolsThe broadest all-in-one SEO and marketing platform.
Decision view
Compare what changes the answer
| Decision factor | Advanced Web Ranking$139/mo | Semrush$139/mo |
|---|---|---|
| Starting price | $139/mo | $139/mo |
| Free plan | Not verified | No |
| Free trial | Not verified | 7 days |
| Best for | Agencies and in-house teams who need to track many thousands of keywords with local and mobile rankings and detailed reporting, and will pay for a dedicated rank tracker. | Teams who need SEO, PPC and competitor research from one subscription and will genuinely use more than the SEO toolkit. |
| Not for | Anyone who needs link analysis, site audits or content tools in the same subscription, or a low-cost entry point — the pricing page lists rank-tracking and reporting features only, and the cheapest plan is $139/month. | Solo operators who only need keywords and rankings — you will pay for a marketing suite and use a keyword tool. |
Shared answers are dimmed so trade-offs stay visible.
Plan comparison
Published plans as recorded on each vendor’s pricing page on its verification date. Limits and add-ons differ between vendors, so compare at your own volume.
Advanced Web Ranking
| Plan | Monthly | Notes |
|---|---|---|
| Pro | $139 | Monthly billing; annual billing saves 10%. 7,000 keywords, unlimited projects and users, local and mobile rankings, AI visibility tracking, 1 SEO forecast per project, shareable reports. |
| Agency | $279 | 14,500 keywords. Adds unlimited SEO forecasts, 1-hour on-demand updates, localized performance metrics, custom dashboards and reports, Looker Studio integration and a developer API. |
| Enterprise | $699 | 35,500 keywords. Adds unlimited scheduled reports, cross-project reporting, custom scheduled updates, a BigQuery connector and automated CSV exports. |
| Enterprise Plus | $980 | 50,000 keywords. Adds a keyword research add-on, custom MSAs and SLAs, SSO, security audits and a dedicated account manager. |
Semrush
| Plan | Monthly | Notes |
|---|---|---|
| SEO | $139 | SEO toolkit only. |
| Pro+ | $299 | Adds AI visibility tooling. |
| Advanced | $549 | — |
Where Advanced Web Ranking wins
- Pro includes 7,000 keywords with unlimited projects and users
- AI visibility tracking, including citations and mentions, is included from the Pro plan
- 30-day money-back guarantee on every plan
Where Semrush wins
- Widest feature coverage of any single SEO subscription
- Intent labels and clustering are the best in class for research at scale
- Strong PPC and advertising data that competitors largely lack
Advanced Web Ranking or Semrush?
Advanced Web Ranking suits agencies and in-house teams who need to track many thousands of keywords with local and mobile rankings and detailed reporting, and will pay for a dedicated rank tracker. Semrush suits teams who need SEO, PPC and competitor research from one subscription and will genuinely use more than the SEO toolkit. Entry pricing is the same at $139/month, so the choice comes down to fit.
Agencies and in-house teams who need to track many thousands of keywords with local and mobile rankings and detailed reporting, and will pay for a dedicated rank tracker.
Teams who need SEO, PPC and competitor research from one subscription and will genuinely use more than the SEO toolkit.
What decides it
- Entry price
- Advanced Web Ranking starts at $139/month; Semrush at $139/month. Compare the plan that matches your real usage, not the entry tier.
- Trial
- Advanced Web Ranking offers no free plan or trial on record; Semrush offers a 7-day trial.
- Platforms
- Advanced Web Ranking: web, api. Semrush: web, chrome-extension, api.
- What each gives up
- Advanced Web Ranking: entry plan is $139/month, above SE Ranking's $129 Core plan and far above Ranktracker's $39 to $89 plans. Semrush: limits are per-user and seats are expensive to add.