Independent head-to-head
Brevo vs Klaviyo
Both are on our shortlist, and most people only need one. Here is where each genuinely wins.
Which fits your work better: Brevo or Klaviyo?
Brevo suits budget-conscious businesses with a large contact list they email infrequently — the volume-based pricing rewards exactly that pattern. Klaviyo suits e-commerce brands whose flows genuinely need order and catalogue data — abandoned cart, post-purchase, win-back sequences built on real purchase behaviour. Brevo is cheaper to start with ($9/month against $20/month), so price alone favours it.
Brevo
Email Marketing ToolsUnlimited contacts, priced by send volume — the budget-friendly alternative to per-contact pricing.
Klaviyo
Email Marketing ToolsEmail and SMS built around e-commerce order data, not generic list-building.
Decision view
Compare what changes the answer
| Decision factor | Brevo$9/mo | Klaviyo$20/mo |
|---|---|---|
| Starting price | $9/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | None | None |
| Best for | Budget-conscious businesses with a large contact list they email infrequently — the volume-based pricing rewards exactly that pattern. | E-commerce brands whose flows genuinely need order and catalogue data — abandoned cart, post-purchase, win-back sequences built on real purchase behaviour. |
| Not for | High-frequency senders or anyone who wants Klaviyo-grade e-commerce automation depth — Brevo's flows are more basic. | Service businesses and agencies without a transactional store — the e-commerce-specific triggers are dead weight if there's no product catalogue driving them. |
Shared answers are dimmed so trade-offs stay visible.
Plan comparison
Published plans as recorded on each vendor’s pricing page on its verification date. Limits and add-ons differ between vendors, so compare at your own volume.
Brevo
| Plan | Monthly | Notes |
|---|---|---|
| Free | Free | 300 emails/day forever, unlimited contacts |
| Starter | $9 | 5,000 emails/month; Brevo logo removed for an extra fee |
| Business | $18 | 5,000 emails/month; advanced statistics, automation, send-time optimisation |
| Enterprise | Custom | Custom — dedicated account manager, SSO |
Klaviyo
| Plan | Monthly | Notes |
|---|---|---|
| Free | Free | 250 profiles, 500 emails/month, 60 days of support access |
| $20 | From this price at ~500 profiles; scales with profile count (~$30 at 1,000, ~$150 at 10,000) | |
| Email + SMS | $35 | Adds SMS credits; roughly $15/month more than the Email plan at each profile tier |
Where Brevo wins
- Send-based pricing genuinely beats contact-based pricing for a large, infrequently-emailed list
- Free tier is permanent and unlimited-contact, not a disguised trial
- SMS, WhatsApp and CRM bundled in avoid three separate subscriptions for a small business
Where Klaviyo wins
- Order- and catalogue-triggered flows are genuinely deeper than general-purpose email tools manage
- SMS and email share one contact profile instead of being bolted-on separate systems
- Predictive segmentation (churn risk, next-order date) is a real differentiator for retention work
Brevo or Klaviyo?
Brevo suits budget-conscious businesses with a large contact list they email infrequently — the volume-based pricing rewards exactly that pattern. Klaviyo suits e-commerce brands whose flows genuinely need order and catalogue data — abandoned cart, post-purchase, win-back sequences built on real purchase behaviour. Brevo is cheaper to start with ($9/month against $20/month), so price alone favours it.
Budget-conscious businesses with a large contact list they email infrequently — the volume-based pricing rewards exactly that pattern.
E-commerce brands whose flows genuinely need order and catalogue data — abandoned cart, post-purchase, win-back sequences built on real purchase behaviour.
What decides it
- Entry price
- Brevo starts at $9/month; Klaviyo at $20/month. Compare the plan that matches your real usage, not the entry tier.
- Trial
- Brevo offers a free plan; Klaviyo offers a free plan.
- What each gives up
- Brevo: automation and segmentation are noticeably shallower than Klaviyo's or ActiveCampaign's. Klaviyo: billing on total active profiles, including cold and suppressed contacts since 2025, front-loads cost onto list hygiene.