Software review
Klaviyo Review
Email and SMS built around e-commerce order data, not generic list-building.
E-commerce brands whose flows genuinely need order and catalogue data — abandoned cart, post-purchase, win-back sequences built on real purchase behaviour.
The right call specifically when a client runs a real online store — the order-triggered flows do things Mailchimp genuinely can't. For a local-service business with no e-commerce catalogue, this is the wrong tool regardless of budget.
- From
- $20 / mo
- Free tier
- Yes
- Rating
- 4.0 / 5
Overview
Klaviyo is built specifically around e-commerce platforms (Shopify above all) — flows trigger off order history, browse behaviour and product catalogue data in a way Mailchimp's general-purpose segmentation doesn't match natively. Pricing scales with active profile count rather than send volume, and since February 2025 that includes cold and suppressed contacts, not just engaged ones, which can make the bill climb faster than list growth alone would suggest.
Best for
E-commerce brands whose flows genuinely need order and catalogue data — abandoned cart, post-purchase, win-back sequences built on real purchase behaviour.
Not for
Service businesses and agencies without a transactional store — the e-commerce-specific triggers are dead weight if there's no product catalogue driving them.
How it performs
Each row is either our editorial view, drawn from using the product and reading around it, or a capability listed in the vendor’s own documentation — tagged so you know which. None of it is a controlled benchmark.
Order- and catalogue-triggered flows are genuinely deeper than general-purpose email tools manage
EEditor’s viewSMS and email share one contact profile instead of being bolted-on separate systems
EEditor’s viewPredictive segmentation (churn risk, next-order date) is a real differentiator for retention work
EEditor’s viewFlows triggered by order history, browse behaviour and product catalogue data
DDocsNative, deep Shopify integration (also supports other major e-commerce platforms)
DDocsCombined email and SMS in one contact record and one automation builder
DDocsPredictive analytics (expected date of next order, churn risk) on paid tiers
DDocsPricing record
Captured from the vendor’s pricing page. Prices change — this is dated.
| Plan | Monthly | Notes |
|---|---|---|
| Free | $0 | 250 profiles, 500 emails/month, 60 days of support access |
| $20 | From this price at ~500 profiles; scales with profile count (~$30 at 1,000, ~$150 at 10,000) | |
| Email + SMS | $35 | Adds SMS credits; roughly $15/month more than the Email plan at each profile tier |
Vendors change plans often — confirm before you buy.
Sources: pricing and feature information captured from www.klaviyo.com on 17 Sept 2026. Editor comments are our own judgement, not vendor statements.