Find the right workflow
The Best Marketing Analytics Tools
Traffic analytics and behavioural analytics answer different questions and most teams end up running one of each rather than choosing between them — the comparison that matters is what each one shows you that the other can't.
What you are really deciding: Do I need to know how many people arrived and converted, or what they actually did once they got here?
Data accuracy
Findings checked against known, verifiable benchmarks rather than taken on the vendor's word.
Fit for the task
How well it handles the actual job this category is for — not the length of its feature list.
Value for the limit
What you get before hitting the next price tier, and whether that ceiling matters for real work.
- 01Pays us $0
Free heatmaps and session recordings — what Google Analytics doesn't show you.
The tool we turn on for a client's landing page specifically to see where people actually get stuck, not just that they left — that's the gap Google Analytics leaves. Being free makes it an easy yes for even the smallest local-service client's budget.
- Best for
- Anyone who wants to watch what a visitor actually did on a page — where they hesitated, what they clicked that wasn't a link — without paying for a tool like Hotjar to see it.
- Not for
- Anyone expecting conversion or channel-attribution reporting — that's Google Analytics' job, not this one.
Visit official site — Microsoft ClarityPays us $0 - 02Pays us $0
Free, standard, and the thing every other analytics tool gets compared to.
- Best for
- Every site that needs to know how many people arrived, from where, and whether they converted — there's essentially no reason not to have this installed alongside whatever else you use.
- Not for
- Anyone who wants to see what a visitor actually did on a page — GA4 tells you the destination and the outcome, not the behaviour in between.
Visit official site — Google AnalyticsPays us $0