Software review

Microsoft Clarity Review

Free heatmaps and session recordings — what Google Analytics doesn't show you.

EEditor’s experienceDDocumentation reviewedPPricing verified 16 Sept 2026$Pays us $0
Editorial verdict

Anyone who wants to watch what a visitor actually did on a page — where they hesitated, what they clicked that wasn't a link — without paying for a tool like Hotjar to see it.

The tool we turn on for a client's landing page specifically to see where people actually get stuck, not just that they left — that's the gap Google Analytics leaves. Being free makes it an easy yes for even the smallest local-service client's budget.

From
$0 / mo
Free tier
Yes
Rating
4.1 / 5

Overview

Microsoft Clarity is completely free with a single, permanent tier — unlimited heatmaps, session recordings and websites, no traffic cap, no paid upgrade to unlock. It's a companion to Google Analytics rather than a replacement: Clarity shows what a visitor actually did on a page (where they hesitated, what they rage-clicked), while GA4 shows where they came from and whether they converted. Session recordings raise the same privacy/consent considerations as any tool that records real visitor behaviour.

Best for

Anyone who wants to watch what a visitor actually did on a page — where they hesitated, what they clicked that wasn't a link — without paying for a tool like Hotjar to see it.

Not for

Anyone expecting conversion or channel-attribution reporting — that's Google Analytics' job, not this one.

How it performs

Each row is either our editorial view, drawn from using the product and reading around it, or a capability listed in the vendor’s own documentation — tagged so you know which. None of it is a controlled benchmark.

Completely free with no session or traffic cap, unlike every paid heatmap/session-recording competitor

EEditor’s view

Rage-click and dead-click detection surface real UX problems a traffic report would never show

EEditor’s view

Integrates directly with Google Analytics so a session recording and a GA4 conversion event can be cross-referenced

EEditor’s view

Session recordings and heatmaps at no cost, no traffic cap

DDocs

Rage-click and dead-click frustration signals

DDocs

AI-generated Copilot summaries of session behaviour

DDocs

Native Google Analytics integration for cross-referencing

DDocs

Pricing record

Captured from the vendor’s pricing page. Prices change — this is dated.

Verified 16 Sept 2026
PlanMonthlyNotes
Free$0Unlimited heatmaps, session recordings and websites — the only tier that exists

Vendors change plans often — confirm before you buy.

Sources: pricing and feature information captured from clarity.microsoft.com on 16 Sept 2026. Editor comments are our own judgement, not vendor statements.