Independent head-to-head
Mangools vs SE Ranking
Both are on our shortlist, and most people only need one. Here is where each genuinely wins.
Which fits your work better: Mangools or SE Ranking?
Mangools suits freelancers and small teams who want keyword research and rank tracking for a modest keyword set without a four-figure software budget. SE Ranking suits agencies and freelancers who need credible client reporting without a four-figure monthly software bill. Mangools is cheaper to start with ($37.70/month against $129/month), so price alone favours it.
Mangools
Keyword Research ToolsA lower-cost keyword research, SERP and rank tracking bundle.
SE Ranking
Keyword Research ToolsRank tracking, research and reporting in one SEO platform.
Decision view
Compare what changes the answer
| Decision factor | Mangools$37.70/mo | SE Ranking$129/mo |
|---|---|---|
| Starting price | $37.70/mo | $129/mo |
| Free plan | Not verified | No |
| Free trial | Not verified | 14 days |
| Best for | Freelancers and small teams who want keyword research and rank tracking for a modest keyword set without a four-figure software budget. | Agencies and freelancers who need credible client reporting without a four-figure monthly software bill. |
| Not for | Agencies tracking thousands of keywords, or anyone doing competitive link research where index size decides the work. | Link-led work, or research in markets outside its stronger databases. |
Shared answers are dimmed so trade-offs stay visible.
Plan comparison
Published plans as recorded on each vendor’s pricing page on its verification date. Limits and add-ons differ between vendors, so compare at your own volume.
Mangools
| Plan | Monthly | Notes |
|---|---|---|
| Basic | $37.70 | Price with annual billing ($452.40/year; the vendor shows a $732/year list price). 200 tracked keywords updated weekly, 100 keyword research requests per 24h, 100k backlinks per month, no extra seats. |
| Premium | $52.70 | Price with annual billing ($632.40/year; list $972/year). 700 tracked keywords updated weekly, 500 keyword research requests per 24h, 500k backlinks per month, 3 extra seats. |
| Agency | $97.70 | Price with annual billing ($1,172.40/year; list $1,692/year). 1,500 tracked keywords updated daily, 1.2k keyword research requests per 24h, 1.2M backlinks per month, 5 extra seats. |
SE Ranking
| Plan | Monthly | Notes |
|---|---|---|
| Core | $129 | $103.20/month billed annually ($1,238.40/year); 10 projects, 2,000 keywords tracked daily, 250K pages/month audit |
| Growth | $279 | 30 projects, 5,000 keywords tracked daily, 2M pages/month audit |
| Enterprise | Custom | Custom limits and full API access — contact sales |
Where Mangools wins
- Entry plan is $37.70/month with annual billing, below Moz Pro's $49 and SE Ranking's $129 entry plans
- Search Console import and white-label reporting are listed for rank tracking
- Daily rank updates are available on the Agency plan
Where SE Ranking wins
- Rank tracking, research and site audits in one workspace
- Core annual billing saves 20% compared with paying monthly
- White-label reporting is included rather than an upsell
Mangools or SE Ranking?
Mangools suits freelancers and small teams who want keyword research and rank tracking for a modest keyword set without a four-figure software budget. SE Ranking suits agencies and freelancers who need credible client reporting without a four-figure monthly software bill. Mangools is cheaper to start with ($37.70/month against $129/month), so price alone favours it.
Freelancers and small teams who want keyword research and rank tracking for a modest keyword set without a four-figure software budget.
Agencies and freelancers who need credible client reporting without a four-figure monthly software bill.
What decides it
- Entry price
- Mangools starts at $37.70/month; SE Ranking at $129/month. Compare the plan that matches your real usage, not the entry tier.
- Trial
- Mangools offers no free plan or trial on record; SE Ranking offers a 14-day trial.
- What each gives up
- Mangools: rank tracking is capped at 200 to 1,500 keywords depending on the plan. SE Ranking: backlink index is clearly behind Ahrefs and Semrush.