Independent head-to-head
Mangools vs Semrush
Both are on our shortlist, and most people only need one. Here is where each genuinely wins.
Which fits your work better: Mangools or Semrush?
Mangools suits freelancers and small teams who want keyword research and rank tracking for a modest keyword set without a four-figure software budget. Semrush suits teams who need SEO, PPC and competitor research from one subscription and will genuinely use more than the SEO toolkit. Mangools is cheaper to start with ($37.70/month against $139/month), so price alone favours it.
Mangools
Keyword Research ToolsA lower-cost keyword research, SERP and rank tracking bundle.
Semrush
Keyword Research ToolsThe broadest all-in-one SEO and marketing platform.
Decision view
Compare what changes the answer
| Decision factor | Mangools$37.70/mo | Semrush$139/mo |
|---|---|---|
| Starting price | $37.70/mo | $139/mo |
| Free plan | Not verified | No |
| Free trial | Not verified | 7 days |
| Best for | Freelancers and small teams who want keyword research and rank tracking for a modest keyword set without a four-figure software budget. | Teams who need SEO, PPC and competitor research from one subscription and will genuinely use more than the SEO toolkit. |
| Not for | Agencies tracking thousands of keywords, or anyone doing competitive link research where index size decides the work. | Solo operators who only need keywords and rankings — you will pay for a marketing suite and use a keyword tool. |
Shared answers are dimmed so trade-offs stay visible.
Plan comparison
Published plans as recorded on each vendor’s pricing page on its verification date. Limits and add-ons differ between vendors, so compare at your own volume.
Mangools
| Plan | Monthly | Notes |
|---|---|---|
| Basic | $37.70 | Price with annual billing ($452.40/year; the vendor shows a $732/year list price). 200 tracked keywords updated weekly, 100 keyword research requests per 24h, 100k backlinks per month, no extra seats. |
| Premium | $52.70 | Price with annual billing ($632.40/year; list $972/year). 700 tracked keywords updated weekly, 500 keyword research requests per 24h, 500k backlinks per month, 3 extra seats. |
| Agency | $97.70 | Price with annual billing ($1,172.40/year; list $1,692/year). 1,500 tracked keywords updated daily, 1.2k keyword research requests per 24h, 1.2M backlinks per month, 5 extra seats. |
Semrush
| Plan | Monthly | Notes |
|---|---|---|
| SEO | $139 | SEO toolkit only. |
| Pro+ | $299 | Adds AI visibility tooling. |
| Advanced | $549 | — |
Where Mangools wins
- Entry plan is $37.70/month with annual billing, below Moz Pro's $49 and SE Ranking's $129 entry plans
- Search Console import and white-label reporting are listed for rank tracking
- Daily rank updates are available on the Agency plan
Where Semrush wins
- Widest feature coverage of any single SEO subscription
- Intent labels and clustering are the best in class for research at scale
- Strong PPC and advertising data that competitors largely lack
Mangools or Semrush?
Mangools suits freelancers and small teams who want keyword research and rank tracking for a modest keyword set without a four-figure software budget. Semrush suits teams who need SEO, PPC and competitor research from one subscription and will genuinely use more than the SEO toolkit. Mangools is cheaper to start with ($37.70/month against $139/month), so price alone favours it.
Freelancers and small teams who want keyword research and rank tracking for a modest keyword set without a four-figure software budget.
Teams who need SEO, PPC and competitor research from one subscription and will genuinely use more than the SEO toolkit.
What decides it
- Entry price
- Mangools starts at $37.70/month; Semrush at $139/month. Compare the plan that matches your real usage, not the entry tier.
- Trial
- Mangools offers no free plan or trial on record; Semrush offers a 7-day trial.
- Platforms
- Mangools: web, api. Semrush: web, chrome-extension, api.
- What each gives up
- Mangools: rank tracking is capped at 200 to 1,500 keywords depending on the plan. Semrush: limits are per-user and seats are expensive to add.