Independent head-to-head
Moz Pro vs SE Ranking
Both are on our shortlist, and most people only need one. Here is where each genuinely wins.
Which is the better low-cost entry point for rank tracking and reporting?
Choose Moz Pro if you want the cheapest entry ($49/month) and Domain Authority reporting; choose SE Ranking if you need scalable per-keyword rank tracking and white-label client reports (from $129/month). Neither has a backlink index that competes with Ahrefs or Semrush.
Moz Pro
Backlink Analysis ToolsThe originator of Domain Authority, now the smallest of the majors.
SE Ranking
Backlink Analysis ToolsRank tracking, research and reporting in one SEO platform.
Decision view
Compare what changes the answer
| Decision factor | Moz Pro$49/mo | SE Ranking$129/mo |
|---|---|---|
| Starting price | $49/mo | $129/mo |
| Free plan | No | No |
| Free trial | 7 days | 14 days |
| Best for | Teams who report on Domain Authority to clients or stakeholders, and beginners who want a gentler on-ramp. | Agencies and freelancers who need credible client reporting without a four-figure monthly software bill. |
| Not for | Anyone doing serious competitive link analysis, where the index gap is decisive. | Link-led work, or research in markets outside its stronger databases. |
Shared answers are dimmed so trade-offs stay visible.
Plan comparison
Published plans as recorded on each vendor’s pricing page on its verification date. Limits and add-ons differ between vendors, so compare at your own volume.
Moz Pro
| Plan | Monthly | Notes |
|---|---|---|
| Starter | $49 | — |
| Standard | $99 | — |
| Medium | $179 | — |
| Large | $299 | — |
SE Ranking
| Plan | Monthly | Notes |
|---|---|---|
| Core | $129 | $103.20/month billed annually ($1,238.40/year); 10 projects, 2,000 keywords tracked daily, 250K pages/month audit |
| Growth | $279 | 30 projects, 5,000 keywords tracked daily, 2M pages/month audit |
| Enterprise | Custom | Custom limits and full API access — contact sales |
Where Moz Pro wins
- Domain Authority remains the industry's common currency in reporting
- Approachable interface with genuinely good learning material
- 7-day trial on Moz's own site; longer trials (such as 30 days) are only occasionally offered through partner links or promotions
Where SE Ranking wins
- Rank tracking, research and site audits in one workspace
- Core annual billing saves 20% compared with paying monthly
- White-label reporting is included rather than an upsell
Moz Pro or SE Ranking?
Choose Moz Pro if you want the cheapest entry ($49/month) and Domain Authority reporting; choose SE Ranking if you need scalable per-keyword rank tracking and white-label client reports (from $129/month). Neither has a backlink index that competes with Ahrefs or Semrush.
Teams who report on Domain Authority to clients or stakeholders, and beginners who want a gentler on-ramp.
Agencies and freelancers who need credible client reporting without a four-figure monthly software bill.
What decides it
- Entry price
- Moz Pro starts at $49/month; SE Ranking's Core plan is $129/month.
- Reporting
- SE Ranking includes white-label reporting; Moz's strength is Domain Authority as a shared reporting metric.
- Rank tracking scale
- SE Ranking publishes 2,000 and 5,000 daily-tracked keyword allowances on its Core and Growth plans.
- Link data
- Both reviews describe the backlink index as behind the market leaders.