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Moz Pro Alternatives
Explore alternatives to Moz Pro by what you gain, what you give up, and the work you need to do.
What is the best Moz Pro alternative?
People usually leave Moz Pro for a bigger link index, a broader suite, or a lower price. For link depth, look at Ahrefs (from $129/month). For one subscription that adds PPC and advertising data, Semrush (from $139/month). For per-keyword rank tracking with white-label client reports, SE Ranking (from $129/month). For the cheapest entry, Mangools starts at $37.70/month with annual billing, below Moz Pro's $49, but tracks 200 to 1,500 keywords and updates ranks weekly on its two cheaper plans — and we have profiled it from its documentation, not from using it.
Reasons to switch
- Link index materially smaller than Ahrefs and Semrush
- Feature development has been slow
- Priced close to competitors that now offer more
Who should stay put: Teams who report on Domain Authority to clients or stakeholders, and beginners who want a gentler on-ramp.
- 01Affiliate link
Semrush is the widest toolkit in mainstream SEO software: keyword research, rank tracking, site audit, backlink analysis, PPC research and social scheduling in one subscription. Breadth is the pitch and also the catch — most teams use a fraction of it while paying for all of it. Its keyword database is strong in the US and large European markets, thinner elsewhere.
Semrush Site Audit
Vendor interface · illustrative product documentationView source ↗ - Switch to it if
- Teams who need SEO, PPC and competitor research from one subscription and will genuinely use more than the SEO toolkit.
- What you give up
- Limits are per-user and seats are expensive to add; Backlink index is respectable but not the largest. Entry price $139/month, $90 higher than Moz Pro.
Try free — SemrushAffiliate linkMoz Pro vs Semrush → - 02Pays us $0
Ahrefs built its reputation on its own web crawler, and the link index remains the reason most people pay for it. Keyword and rank tracking are strong too, but the tool is narrower than Semrush by design — it does SEO and stops. The interface is the least cluttered of the major platforms.
- Switch to it if
- Anyone whose work is link-led — outreach, digital PR, or competitive link analysis — and agencies managing many verified domains.
- What you give up
- No meaningful discounting; Deliberately narrow — no PPC or social tooling. Entry price $129/month, $80 higher than Moz Pro.
Try free — AhrefsPays us $0Moz Pro vs Ahrefs → - 03Affiliate link
SE Ranking combines rank tracking, research, site audits and reporting. Core costs $129/month on monthly billing, or $103.20/month billed annually ($1,238.40/year). Compare the included projects, tracked keywords and reporting needs against other tools at the same billing frequency; the entry price alone does not establish better value. The data is thinner in smaller markets and the link index is well behind Ahrefs.
- Switch to it if
- Agencies and freelancers who need credible client reporting without a four-figure monthly software bill.
- What you give up
- Backlink index is clearly behind Ahrefs and Semrush; Keyword data thins out in smaller markets. Entry price $129/month, $80 higher than Moz Pro.
Try free — SE RankingAffiliate linkMoz Pro vs SE Ranking → - 04Affiliate link
Mangools sells one bundle covering keyword research, SERP analysis, rank tracking and backlink exploration, with plans from $37.70/month when billed annually. Its plans are capped by daily request limits and tracked keywords (200, 700 or 1,500), and ranks update weekly on the two cheaper plans and daily on Agency. That makes it a budget alternative to Moz Pro or SE Ranking for smaller keyword sets rather than a replacement for a large link index. This profile is based on Mangools' own plans page; we have not used the product ourselves, and we did not verify whether a free plan or trial is currently offered.
- Switch to it if
- Freelancers and small teams who want keyword research and rank tracking for a modest keyword set without a four-figure software budget.
- What you give up
- Rank tracking is capped at 200 to 1,500 keywords depending on the plan; Ranks update weekly on Basic and Premium. Entry price $37.70/month, $11.30 lower than Moz Pro.
Try free — MangoolsAffiliate linkMoz Pro vs Mangools → - 05Affiliate link
Ranktracker sells four plans (Launch, Growth, Scale and Authority) that track 500 to 5,000 keywords daily, and every plan includes its Keyword Finder, SERP Analyzer, backlink checker and monitor, website audit and reports, with unlimited projects, reports and users. Monthly billing runs from $39 to $299 a month, and annual billing takes 20% off. It also lists access to a link marketplace, which is outside what this profile covers. This profile is based on Ranktracker's own pricing and affiliate pages; we have not used the product ourselves.
- Switch to it if
- Freelancers and small agencies who want rank tracking plus basic research and audit tools in one low-priced subscription, with unlimited users and projects.
- What you give up
- The top plan covers 5,000 daily-tracked keywords; more is bought as add-ons; The pricing page lists API access, MCP server access, an AI Overviews tracker, Search Console integration and a Looker Studio connector under "Add-ons Available", so check which are included at your plan. Entry price $39/month, $10 lower than Moz Pro.
Try free — RanktrackerAffiliate linkMoz Pro vs Ranktracker →
