Software review
Hootsuite Review
The enterprise-grade scheduler — priced and built for teams, not solo accounts.
Larger organisations and enterprise marketing teams that need approval chains and analytics across many stakeholders — not a small agency roster.
Not the pick for the local-service-agency work this site's marketing coverage is mostly framed around — Buffer or Zoho Social do that job for less. Hootsuite makes sense once the buyer is a genuinely large organisation with its own approval chain, which is a different customer than most of what's covered here.
- From
- $99 / mo
- Free tier
- 14-day trial
- Rating
- 3.7 / 5
Overview
Hootsuite is the oldest name in social scheduling and it's priced like it: the entry Standard tier already runs above Buffer's or Zoho Social's mid tiers, and the jump to Professional for unlimited social accounts is steep. What that price buys is genuine enterprise depth — trend forecasting, team approval workflows, and analytics built for organisations managing many brands and stakeholders, not a solo operator or a small agency roster.
Best for
Larger organisations and enterprise marketing teams that need approval chains and analytics across many stakeholders — not a small agency roster.
Not for
Agencies running a handful of local-service clients — the entry price alone is more than Buffer or Zoho Social charge for meaningfully more accounts.
How it performs
Each row is either our editorial view, drawn from using the product and reading around it, or a capability listed in the vendor’s own documentation — tagged so you know which. None of it is a controlled benchmark.
Trend forecasting and listening features go beyond what Buffer or Zoho Social offer
EEditor’s viewTeam approval workflows are built for genuinely large organisations, not retrofitted
EEditor’s viewLong track record means broad third-party integration support
EEditor’s viewTrend forecasting and social listening built into higher tiers
DDocsTeam content-approval workflows for larger organisations
DDocsAnalytics built for multi-brand, multi-stakeholder reporting
DDocsBroad third-party app and integration ecosystem
DDocsPricing record
Captured from the vendor’s pricing page. Prices change — this is dated.
| Plan | Monthly | Notes |
|---|---|---|
| Standard | $99 | Billed annually; manage up to 10 social accounts, unlimited scheduled posts |
| Professional | $199 | Billed annually; unlimited social accounts, trend forecasting |
| Advanced | $399 | Billed annually; team content approval, team performance measurement |
| Enterprise | Custom | Custom — advanced analytics, custom compliance |
Vendors change plans often — confirm before you buy.
Sources: pricing and feature information captured from www.hootsuite.com on 17 Sept 2026. Editor comments are our own judgement, not vendor statements.