Software review
Buffer Review
The simplest scheduler that still scales to client work.
Agencies and freelancers managing a handful of client accounts who want simple, predictable per-channel pricing.
The tool we reach for when a client roster is small enough that per-channel pricing stays cheap and the simplicity is worth more than deeper reporting. Once a roster grows past a handful of clients, Zoho Social's flat client-based pricing usually wins the math.
- From
- $5 / mo
- Free tier
- Yes
- Rating
- 4.0 / 5
Overview
Buffer's per-channel pricing is transparent — no seat games or hidden tiers to explain to a client — and the interface is the cleanest of the schedulers in this category, genuinely fast to onboard a new client on. Approval workflows on the Team tier make client sign-off a built-in step rather than a workaround. There's no dedicated agency/client-portal tier the way Zoho Social has, so a cost that's cheap at five channels adds up with no volume discount once a roster grows past a handful of clients.
Best for
Agencies and freelancers managing a handful of client accounts who want simple, predictable per-channel pricing.
Not for
Agencies managing many clients at once — per-channel pricing that's clean at 5 channels gets expensive fast at 30.
How it performs
Each row is either our editorial view, drawn from using the product and reading around it, or a capability listed in the vendor’s own documentation — tagged so you know which. None of it is a controlled benchmark.
Interface is the cleanest of the schedulers in this category — genuinely fast to onboard a new client on
EEditor’s viewApproval workflows on Team make client sign-off a built-in step, not a workaround
EEditor’s viewPer-channel pricing is transparent — no seat games or hidden tiers to explain to a client
EEditor’s viewPer-channel pricing scales cleanly from one brand to many
DDocsApproval workflows and custom permissions for client work (Team)
DDocsAI Assistant for caption drafting
DDocsBranded, client-ready analytics reports
DDocsPricing record
Captured from the vendor’s pricing page. Prices change — this is dated.
| Plan | Monthly | Notes |
|---|---|---|
| Free | $0 | Up to 3 channels, 10 scheduled posts per channel |
| Essentials | $5 | Per channel/month — unlimited scheduled posts, advanced analytics |
| Team | $10 | Per channel/month — unlimited team members, approval workflows |
Vendors change plans often — confirm before you buy.
Sources: pricing and feature information captured from buffer.com on 16 Sept 2026. Editor comments are our own judgement, not vendor statements.