Independent head-to-head
Moz Pro vs Ranktracker
Both are on our shortlist, and most people only need one. Here is where each genuinely wins.
Which fits your work better: Moz Pro or Ranktracker?
Moz Pro suits teams who report on Domain Authority to clients or stakeholders, and beginners who want a gentler on-ramp. Ranktracker suits freelancers and small agencies who want rank tracking plus basic research and audit tools in one low-priced subscription, with unlimited users and projects. Ranktracker is cheaper to start with ($39/month against $49/month), so price alone favours it.
Moz Pro
Backlink Analysis ToolsThe originator of Domain Authority, now the smallest of the majors.
Ranktracker
Backlink Analysis ToolsA low-priced rank tracker bundled with keyword research, SERP and backlink tools.
Decision view
Compare what changes the answer
| Decision factor | Moz Pro$49/mo | Ranktracker$39/mo |
|---|---|---|
| Starting price | $49/mo | $39/mo |
| Free plan | No | Not verified |
| Free trial | 7 days | 7 days |
| Best for | Teams who report on Domain Authority to clients or stakeholders, and beginners who want a gentler on-ramp. | Freelancers and small agencies who want rank tracking plus basic research and audit tools in one low-priced subscription, with unlimited users and projects. |
| Not for | Anyone doing serious competitive link analysis, where the index gap is decisive. | Teams tracking more than 5,000 keywords daily on a single plan, or anyone who needs API access included — it is listed as an add-on. |
Shared answers are dimmed so trade-offs stay visible.
Plan comparison
Published plans as recorded on each vendor’s pricing page on its verification date. Limits and add-ons differ between vendors, so compare at your own volume.
Moz Pro
| Plan | Monthly | Notes |
|---|---|---|
| Starter | $49 | — |
| Standard | $99 | — |
| Medium | $179 | — |
| Large | $299 | — |
Ranktracker
| Plan | Monthly | Notes |
|---|---|---|
| Launch | $39 | 500 keywords tracked daily (3,500 weekly), 5 competitors per project, 500 instant checks a month. Monthly billing; annual billing is 20% cheaper. |
| Growth | $89 | 1,000 keywords tracked daily (7,000 weekly), 10 competitors per project, 1,000 instant checks a month. |
| Scale | $149 | 2,000 keywords tracked daily (14,000 weekly), 20 competitors per project, 2,000 instant checks a month. Marked most popular on the pricing page. |
| Authority | $299 | 5,000 keywords tracked daily (35,000 weekly), 50 competitors per project, 5,000 instant checks a month. |
Where Moz Pro wins
- Domain Authority remains the industry's common currency in reporting
- Approachable interface with genuinely good learning material
- 7-day trial on Moz's own site; longer trials (such as 30 days) are only occasionally offered through partner links or promotions
Where Ranktracker wins
- Unlimited users, projects and reports on every plan
- Entry plan is $39/month on monthly billing, well below SE Ranking's $129 Core plan and AccuRanker's $224 entry plan
- Every plan includes the full toolset rather than gating tools by tier
Moz Pro or Ranktracker?
Moz Pro suits teams who report on Domain Authority to clients or stakeholders, and beginners who want a gentler on-ramp. Ranktracker suits freelancers and small agencies who want rank tracking plus basic research and audit tools in one low-priced subscription, with unlimited users and projects. Ranktracker is cheaper to start with ($39/month against $49/month), so price alone favours it.
Teams who report on Domain Authority to clients or stakeholders, and beginners who want a gentler on-ramp.
Freelancers and small agencies who want rank tracking plus basic research and audit tools in one low-priced subscription, with unlimited users and projects.
What decides it
- Entry price
- Moz Pro starts at $49/month; Ranktracker at $39/month. Compare the plan that matches your real usage, not the entry tier.
- Trial
- Moz Pro offers a 7-day trial; Ranktracker offers a 7-day trial.
- Platforms
- Moz Pro: web, chrome-extension, api. Ranktracker: web.
- What each gives up
- Moz Pro: link index materially smaller than Ahrefs and Semrush. Ranktracker: the top plan covers 5,000 daily-tracked keywords; more is bought as add-ons.