Find the right workflow
The Best Rank Tracking Tools
Rank trackers are priced per tracked keyword, so the real question is cost at your volume, not the headline plan price. Update frequency and local/device granularity are where they separate.
What you are really deciding: What will it cost to track my keyword count daily, at the locations I care about?
What will it cost to track my keyword count daily, at the locations I care about?
For agencies and anyone tracking many keywords for client reports, SE Ranking is the natural starting point: it prices tracking per keyword, lists 2,000 daily-tracked keywords on its $129/month Core plan and includes white-label reporting. Semrush is the pick if you need local- and device-level tracking inside a broader suite. Ahrefs and Moz include rank tracking, but you would usually choose them for their link and authority data instead. AccuRanker is the dedicated option, with daily updates on every plan from $224/month; Mangools tracks 200 to 1,500 keywords from $37.70/month with annual billing, updating weekly on its two cheaper plans and daily on Agency.
Locations and devices
Semrush lists position tracking with local and device granularity. Confirm that every location and device you report on is supported before committing.
Keyword allowance against price
SE Ranking documents 2,000 daily-tracked keywords on Core ($129) and 5,000 on Growth ($279). Compare vendors at the same keyword count — allowances differ, so AccuRanker lists 2,000 to 5,000 keywords on Professional and 10,000 to 25,000 on Expert, and Mangools 200 to 1,500 depending on plan. Check each pricing page for your volume.
Update frequency
SE Ranking's plan notes state daily tracking; confirm the update frequency at the tier you would buy on any other tool.
Client reporting
White-label reporting is included with SE Ranking; check whether reports are branded and scheduled at the tier you need.
- 01Affiliate link
A low-priced rank tracker bundled with keyword research, SERP and backlink tools.
- Best for
- Freelancers and small agencies who want rank tracking plus basic research and audit tools in one low-priced subscription, with unlimited users and projects.
- Not for
- Teams tracking more than 5,000 keywords daily on a single plan, or anyone who needs API access included — it is listed as an add-on.
- 02Pays us $0
A dedicated rank tracker with AI search visibility tracking, priced by keyword volume.
- Best for
- Agencies and in-house teams who need to track many thousands of keywords with local and mobile rankings and detailed reporting, and will pay for a dedicated rank tracker.
- Not for
- Anyone who needs link analysis, site audits or content tools in the same subscription, or a low-cost entry point — the pricing page lists rank-tracking and reporting features only, and the cheapest plan is $139/month.
- 03Affiliate link
A simpler all-in-one SEO suite with daily rank tracking, backlinks and AI-search tracking.
- Best for
- Small businesses and in-house marketers who want a single, easier SEO suite with daily rank tracking and AI-search tracking, and who do not need the largest link index.
- Not for
- Teams that rely on the deepest backlink or keyword database: Morningscore itself says its database is smaller than the top tools.
- 04Affiliate link
Rank tracking, research and reporting in one SEO platform.
- Best for
- Agencies and freelancers who need credible client reporting without a four-figure monthly software bill.
- Not for
- Link-led work, or research in markets outside its stronger databases.
- 05Affiliate link
The broadest all-in-one SEO and marketing platform.
- Best for
- Teams who need SEO, PPC and competitor research from one subscription and will genuinely use more than the SEO toolkit.
- Not for
- Solo operators who only need keywords and rankings — you will pay for a marketing suite and use a keyword tool.
- 06Pays us $0
The strongest backlink index, wrapped in the cleanest interface.
- Best for
- Anyone whose work is link-led — outreach, digital PR, or competitive link analysis — and agencies managing many verified domains.
- Not for
- Teams who need PPC and social data in the same subscription, or who want a usable free tier for unverified sites.
- 07Terms unverified
The originator of Domain Authority, now the smallest of the majors.
- Best for
- Teams who report on Domain Authority to clients or stakeholders, and beginners who want a gentler on-ramp.
- Not for
- Anyone doing serious competitive link analysis, where the index gap is decisive.
Visit official site — Moz ProTerms unverifiedCompare: Moz Pro vs Semrush, Ahrefs vs Moz Pro, Moz Pro vs SE Ranking, Mangools vs Moz Pro, Moz Pro vs Ranktracker - 08Pays us $0
A dedicated daily rank tracker for agencies and in-house teams.
- Best for
- Agencies and in-house teams whose main job is tracking a large keyword set daily and reporting on it, and who will pay for a dedicated tracker.
- Not for
- Anyone who needs backlink data, site audits or content tools in the same subscription — the pricing page lists tracking, research and reporting only.
- 09Affiliate link
A lower-cost keyword research, SERP and rank tracking bundle.
- Best for
- Freelancers and small teams who want keyword research and rank tracking for a modest keyword set without a four-figure software budget.
- Not for
- Agencies tracking thousands of keywords, or anyone doing competitive link research where index size decides the work.
