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The Best Rank Tracking Tools

Rank trackers are priced per tracked keyword, so the real question is cost at your volume, not the headline plan price. Update frequency and local/device granularity are where they separate.

What you are really deciding: What will it cost to track my keyword count daily, at the locations I care about?

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Short answer

What will it cost to track my keyword count daily, at the locations I care about?

For agencies and anyone tracking many keywords for client reports, SE Ranking is the natural starting point: it prices tracking per keyword, lists 2,000 daily-tracked keywords on its $129/month Core plan and includes white-label reporting. Semrush is the pick if you need local- and device-level tracking inside a broader suite. Ahrefs and Moz include rank tracking, but you would usually choose them for their link and authority data instead.

Criterion 01

Locations and devices

Semrush lists position tracking with local and device granularity. Confirm that every location and device you report on is supported before committing.

Criterion 02

Keyword allowance against price

SE Ranking documents 2,000 daily-tracked keywords on Core ($129) and 5,000 on Growth ($279). Compare vendors at the same keyword count — allowances differ, so check each pricing page for your volume.

Criterion 03

Update frequency

SE Ranking's plan notes state daily tracking; confirm the update frequency at the tier you would buy on any other tool.

Criterion 04

Client reporting

White-label reporting is included with SE Ranking; check whether reports are branded and scheduled at the tier you need.

  1. 01

    SE Ranking

    Affiliate link

    Rank tracking, research and reporting in one SEO platform.

    Best for
    Agencies and freelancers who need credible client reporting without a four-figure monthly software bill.
    Not for
    Link-led work, or research in markets outside its stronger databases.
    Visit official site — SE RankingAffiliate linkCompare: SE Ranking vs Semrush, Ahrefs vs SE Ranking, Moz Pro vs SE Ranking
  2. 02

    Semrush

    Affiliate link

    The broadest all-in-one SEO and marketing platform.

    Best for
    Teams who need SEO, PPC and competitor research from one subscription and will genuinely use more than the SEO toolkit.
    Not for
    Solo operators who only need keywords and rankings — you will pay for a marketing suite and use a keyword tool.
    Visit official site — SemrushAffiliate linkCompare: Ahrefs vs Semrush, SE Ranking vs Semrush, Moz Pro vs Semrush
  3. 03

    Ahrefs

    Pays us $0

    The strongest backlink index, wrapped in the cleanest interface.

    Best for
    Anyone whose work is link-led — outreach, digital PR, or competitive link analysis — and agencies managing many verified domains.
    Not for
    Teams who need PPC and social data in the same subscription, or who want a usable free tier for unverified sites.
    Visit official site — AhrefsPays us $0Compare: Ahrefs vs Semrush, Ahrefs vs Moz Pro, Ahrefs vs SE Ranking
  4. 04

    Moz Pro

    Terms unverified

    The originator of Domain Authority, now the smallest of the majors.

    Best for
    Teams who report on Domain Authority to clients or stakeholders, and beginners who want a gentler on-ramp.
    Not for
    Anyone doing serious competitive link analysis, where the index gap is decisive.
    Visit official site — Moz ProTerms unverifiedCompare: Moz Pro vs Semrush, Ahrefs vs Moz Pro, Moz Pro vs SE Ranking